The Truck is gone, long live the truck!!!

New owner and new graphics. I think she's happy...

http://www.good.is/post/heirloom-la-s-new-food-truck-pairs-local-fare-with-the-city-s-best-watering-holes/

Truck is sold!!!

Super nice young guy with a catering biz in LA is driving it home right now. We're both very happy with the deal.

Cheers everyone!

Wanna buy an awesome food truck?

The truck is listed on eBay, item 170628210900

http://cgi.ebay.com/ebaymotors/ws/eBayISAPI.dll?ViewItem&item=170628210900

Localicious is closing...

Due to a change in my personal situation we are closing Localicious. My apologies to all of our wonderful regulars and especially those of you that have become addicted to the kale salad and the caramel.

The main reason is that Maggie is due in June, and I want to be around to help raise our daughter. Growing a new business would make that pretty tough.

Thanks to all of you for all the wonderful feedback and compliments you've given us.

If you know anyone that wants to buy a really cool food truck let me know,

Cheers,

Jeff & Maggie

Schedule Update & Lessons Learned

I've got my fingers crossed, but it looks like we'll be keeping our current Emeryville schedule for a while:

Tuesdays and Thursdays, 11 to 2 PM, on the park at 62nd near Hollis.
Fridays 11 to 2 on Hollis at 53rd on that park.
Great spots. We're considering other non-e-ville spots to expand our hours and diversify the way a good biz should.

We did a couple of events in Jan/Feb. It was a learning experience. Expressions College: it rained, bummer. Girl's Rock Camp benefit: very cool event, it went well. Working a double shift on Friday is tough for an old goat like me. Even tougher for my lovely wife Maggie who is 5 months pregnant (woohoo!). I kept her up way past her bedtime that night.

Biggest lesson: when driving the truck home on the freeway after a double shift and you come into a right hand corner a little hot the door on the big fridge will open. The clattering sound coming from behind me is not unusual (plus the stereo was cranked), but why did that light come on back there? Fridge light, oops...lentils everywhere. The truck cleans up nice though.

Our media debut!

So, this article about us on and our fellow food trucks on OaklandNorth.net

http://oaklandnorth.net/2011/01/29/seasonally-inspired-street-food-rolls-into-town/

is really well written and fun to read (it was for us anyway!).

Meet James

James has been working with me since we opened in November. He's been a tremendous help in getting our chops down and he's a killer soup-meister. Master of the flattop griddle, he has perfected the world's best grilled cheese sandwich. I literally couldn't do it without him.

Thanks James!

Photos by Tiago
http://tiagopinto.sites.livebooks.com/